Understanding Aspect Ratio vs Resolution

To ensure the renderings, 360s and animation integrate well into your digital or print marketing platforms, you absolutely have to understand the format (Ratio) and Resolution of your display to make sure that your content fits correctly.

Aspect Ratio

The aspect ratio (or format) is the proportions of the Height and Width of an image. The most universally used ratios are 16:9-known as the Widescreen, and 4:3, commonly referred to as Full Screen.

The images must match the size of your screen, if they don’t correspond, it will try to compensate by either having black bars appear around your contents or stretching it to fit the screen.

Resolution

The resolution is the number of pixels that a screen can show. For example, a screen with a resolution of 720p will show 720 pixels vertically.

At LiFang, all of our renderings come standard at 4K resolution and animation come standard 720p resolution, great for most marketing purposes.

For more information about Resolution, please vis out blog Understanding more about Screen Resolution.

For rendering project, when choosing the right Aspect Ratio, ensure the format is big enough to display your exact design intention.

For animation project, when choosing the right Resolution, ensure the pixel is high enough for the intended display media format.

What Services Do We Provide?

What Services Do We Provide ?

Lifang Technology Co., Ltd. is the New York branch office of Lifang International, an accomplished architectural rendering company based in China with over 1500 teams of experienced rendering artists. Our office aims to bring the capabilities of Lifang International to customers overseas.

We’re known for our photorealistic finishing, quick turnaround and transparent pricing, and we specialized in Exterior Rendering, Interior Rendering, Floor Plan, 360, Animation and Physical Model.

Since 2014, LiFang US has completed over 1000+ projects with our US clients and quickly established itself as the leading rendering firm to some of the Top Architectural firms in the U.S., as well as the providing renderings for the individual homeowners.

To download our latest Interactive Portfolio.

LiFang Technology - Rendering Process

LiFang Technology - Rendering Process

Desert Medical Redevelopment

Krause Architecture is a longer term partner we have worked with for the past few years on some projects. The more recent project we have collaborated on and are still in the process of producing is the Desert Medical redevelopment. Michael, Matthew, and Brad Krause have worked in the business for around 22 years with morals to their business that similarly align with ours; Inspire, Charity, Honesty, Integrity, and Respect.

Krause Architecture always presents quality and clean designs in their projects. In this project in particular there is a concentration of an elegant modern aesthetic and some hints of nature. It is important to bring lighting and life into spaces that are centered around health such as this.

Even though construction and development has delayed slightly due to the current Global Pandemic, they are picking up pace recently and our teams will soon begin development of the exterior design for the Medical facility. If you would like to see more please check out our portfolio.

LiFang Technology - Animation Process

LiFang Technology - Animation Process

At LiFang we’re offering our clients the highest quality photo-realistic renderings standard at 4K (4096 x 2160) resolution and standard 720p (1280 x 720) for all our animations. For more information please visit our Interior Rendering, Exterior Rendering, 360 Tour or Animation Services pages.

Montgomery County Sheriff's Substation- PGAL

PGAL is an international design firm specializing in architecture, interiors, engineering, and planning with a vast portfolio. We have had the pleasure of working with PGAL and its talented designers on and off in the past few years. One of the more recent projects we visualized for this firm is Montgomery County Sheriff’s Substation; one of the public sectors clients. Another project we are working on which is not complete yet is Granbury Police station.

Yesika Soto is the designer we worked with on this project, the end product render seen above. It is a landscape heavy earth toned building render type. This type of presentation is perfect leans more toward a logical and less flashy goal. The types of clients these are made for want to know a project will fit in with the landscape and not be too gaudy. We believe this render came out perfectly for that purpose.

If you would like to see more of our exterior renders of public building designs please see our rendering portfolio.

Why use LiFang for your next Visualization Project

America's Home Place

We worked with America’s Home Place recently on some beautiful residential exterior renders. AHP is a construction company with a giving Prophecy of “Principle over Profit” as a foundation for the growth in the past 40 years they have been in Business. They offer single story and 2 story homes with elegant farm house and modern aesthetics. This giving business plan expands beyond their affordable residential buildings to acts of giving such as their Donation to Beautiful You program at Gordon Hospital located in Galhoun GA.

These two renders we worked on with America’s Home place, Dawson and Walton buildings. Both have a similar sunny feeling, dark roof and light colored paneling. If you are looking for a residential home similar to this we highly recommend checking out their extensive catalog.

AHP started with one building in Gainesville and have grown to the extent of 38 homes across the united states. We have enjoyed our collaborations with this company with these 2 renders and look forward to future projects in hopes to aid them expand on their buildings as well as our beautiful residential render portfolio.

Lifang Offers more than Photo Realistic renders

At Lifang, we’re well known for our photorealistic rendering services, but did you know we offer more than just traditional architectural rendering services?

Our dedicated team of specialists have vast experience on projects large and small. We have worked on a variety of 3D Architectural projects, from simple one story residential to sky scrapers.

Architectural Services

• Interior

• Floor Plan

• 360 Walkthrough

• Exterior

• Aerial

• Animation

Why use LiFang on your next project?

• Professional Rendering Teams of over 1500 artists

• Personal Project Managers for each Project

• We work during off business hours to get you the draft next morning

• Unlimited Good-faith Reviews *

• Free access to our extensive Furniture Model Database

• Our Standard is 4K photo-realistic finishing for all renderings

• Our Standard is 720p (1280x720) for each animation

* For more information please check out our other blog about Unlimited Good-Faith Review.

Photo-Realistic Renderings

360 Virtual Tour

Animation Services

Advocet Tower- Pickard Chilton

We recently collaborated with William Traill of Pickard Chilton on a Advocet Tower interior render project located in Bethesda, Maryland. Pickard Chilton is a highly regarded international architecture studio. The headquarters located in New Haven Connecticut was founded in 1997. They have won awards such as Innovation of the Year in 2019, Emerging Architects Award 2019 for their firm, as well as dozens of awards for their spectacular projects. They have also published multiple books such as “Pickard Chilton: Architecture” by Mig Halpine.

Advocet Tower is stated to be “a Beacon for Bethesda office space availability” on their site. It is a one of a kind office space that plans on being delivered/finished by Summer of 2121. There are 80+ restaurants within walking distance, a Roof Terrace, a fitness center which we rendered, conference facilities, bike storage, and an AC hotel within it.

We appreciate the modern, sleek and grey blues in the color schemes of these designs which project an sense of welcome professionalism with the accent lighting on the terraces walkway as well as the lobby’s inlay of overhead lighting and logo design. Even the gym has elegant simple strip lighting which wont overwhelm the inhabitants. You can read more about the project discussed in the article by PRNewsWire.

We at Lifang are happy to be able to contribute to the amenity space of an establishment as well known as Bethesda and Pickard Chilton, and believe these designs are a great addition to our already extensive interior render portfolio.